Marketing the Gospel

Excuses for Not going to Church No.368 - Slept in

I am amused by some people’s attempts to ‘spin’ the Church to the unchurched. From Big-screen TV Giveaways to slick mass-mailed postcards, the thought that goes into these campaigns astounds me–not to mention the money spent. . . .

I am also saddened. In a post on the Pastoralia blog, Jason Coker looks at this issue and ends with this quote from Bill Kinnon:

“What we win them with, is what we win them to. Win them with entertainment, and you’ve created customers – who expect to be continually entertained. Picking up our crosses and following Jesus is not particularly attractive. Buying into a worldview where the last are first, and the first are last doesn’t win us any earthly popularity awards. . . .”

Worth thinking about.

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Another good blog worth checking out, if you’re interested at all (or intrigued by) Brian McLaren’s A New Kind of Christianity, is Letters to Brian McLaren. Here seminary students have posted letters addressing questions that have been raised from their reading of the book. From what I understand, this was part of an assignment in the Emerging Churches class at Fuller Seminary.

And here’s another: Why Christianity Must Adapt – or Perish by Alex Wilhelm

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One last one: A brief statistical analysis titled Leading Scientists Still Reject God may be telling on the seeming inability for some to reconcile the findings of Science with the community library we call the Bible.


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